An elite sports club is a fantastic knowledge centre. Until very recently, this knowledge remained within the offices of the clubs. However, recently, we started to notice that some clubs realized that strategically it makes sense to share information. One of the leaders of this movement is Barcelona FC who now has a virtual platform of knowledge, the Barça Innovation Hub, accessible at https://barcainnovationhub.com
What we like most in the knowledge centre of the“culés” is that it has information of enormous value to all. There are articles for young athletes, studies for parents, reports for coaches, and online courses for managers and sports marketing professionals. For us, Barça’s hub is of high value.